Smith, right, talks about building a completely newĬonsumer news experience with Twitter COO Anthony Noto, center, and Ad AgeĮditor Brian Braiker, left. Bloomberg’s global social live breaking news network will “marry Twitter’s speed and scale with Bloomberg’s global newsroom judgment,” said Smith. “It’s an entirely new form factor andĪnd Twitter Chief Operating Officer Anthonyīraiker for a discussion on how their two companies are partnering to do that. “We’re creatingĪ completely original, organic consumer news experience,” he said during an Advertising It’s drawn kudos from the bank’s CMO and won an award for Best Integrated Media Execution from Gramercy Institute, composed of marketers from 30 of the world’s top financial brands.įuture of live video news won’t look like anything you’ve ever seen before,Īccording to Bloomberg Media Chief Executive Officer Justin B. The custom program required a minimum of each executive’s valuable time, but it’s made them into rock stars in their respective divisions. A 30-second audio version of the video vignette runs The essence of the unlock moment is captured in aģ0-second video vignette that runs on Bloomberg Television.ĥ. Included in an infographic on, along with data from Wells FargoĪnd other sources that provides context for the topic.Ĥ. The core of the unlock moment Arne describes is Question-and-answer page in Bloomberg Businessweek, opposite a page of Wellsģ. Highlights from the conversation then run as a The Head of Family Governance, History and Education Services at Abbottĭowning, a unit of Wells Fargo that advises ultra-high net worth families.Ģ.
#Bloomber media contacts photodesk series#
Is a series of 8- to 10-minute podcasts, such as this one with Arne Boudewyn, The most comprehensive execution of those conversations How those conversations play out across the five Bloomberg media platforms:ġ. Of “unlock moments” they and their colleagues have had with clients. In conversations with each, we’re exploring examples
Is interviewing nine executives from across the business units of Wells Fargo WealthĪnd Investment Management. Realizations that often lead to a better path forward, Bloomberg Media Studios To illustrate how the bank helps clients come to these The ad campaign is builtĪround the concept of an “unlock” – a moment of insight, where theīank’s clients see their investing futures in a new light. Platforms – digital, print, TV, radio and podcasts. Of custom content executions that are running across all of Bloomberg’s media To extend its ad campaign, it has commissioned a series Is sponsoring the show, and wanted to reach its influential audience wherever Rubenstein – the co-founder and CEO of the alternative asset management firm TheĬarlyle Group – interviews some of the greatest minds in business. On his self-titled Bloomberg multi-platform show, David Included Citigroup, Guardian Life Insurance Company ofįinancial, Prudential, State Farm, State Street Global Photo: Brian UyedaĪt the summit as leaders in Mobile Experience, Social Marketing and CustomerĮxperience based on quantitative outputs from proprietary models developedīy Brand New Media and Northwestern University. These firms Where frictionless customer experiences are the expectation.
#Bloomber media contacts photodesk how to#
Marketing and media within the financial services industry.Įnterprise Digital Intelligence and Digital Analytics Association Executiveīoard of Directors Rusty Rahmer shares insights on how to succeed in an era
Insurance companies – including BlackRock, Schwab, Vanguard, Legg Mason,īloomberg Media is a Founding Sponsor of the research initiative that isĬonducted by Brand New Media in partnership with Northwestern University on anĪnnual basis. It is the most comprehensive research conducted on digital Heads of Digital Strategy from leading Asset Management, Wealth Management and McGraw Aflac SVP,Ĭhief Marketing Officer Gail Galuppo.
Marketing, Communications and Community Relations Deirdre D. Pictured L-R: Legg Mason Global Head of Communications andĮngagement Fran Cashman Cooper Edward Jones Principal, MarketingĬommunications and Canadian Marketing Jim Olsen Ameriprise Financial EVP – Role of data and analytics, digital marketing and digital KPIs as well as other Summit, held at Bloomberg’s offices in New York. Panel of CMOs at Brand New Media’s Digital Marketing of Financial Services Results of Brand New Media’s most recent research initiative as well as panelĭirector & Global Chief Marketing Officer Frank Cooper III speaks on a Hundred senior marketing executives attended the summit, which included topline Offices in New York City on September 26. Bloomberg Media hosted Brand New Media's sixth annual Digital Marketing of Financial Services summit at its
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